Marketing Insight.

umreally.jpgI got sent this the other day by someone who thought it was the funniest thing they had ever seen in a two dollar shop.  She was probably right.

But I reckon if the exact same product was put in a container half as small and sold for 20 times the price with a L’Oreal label on the front then all we would hear about in Vogue magazine would be ‘hair mayonnaise’ and everyone would say it with a straight face without thinking twice.  Because that’s how marketing works.

Last time I went to the hairdresser they tried to sell me a bottle of salt-water for $20. Honest to God.


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