Marketers in Europe use homo-erotic bear to push orange flavoured drink.

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Marketing Manager: “Let’s use a good looking male model as our spokesperson”

Brand Manager: “Great idea, women with kids love good looking guys and his muscled physique will push a message of health without us having to justify any health benefit”

Advertising Agency: “OK, but what about the kids? How about we make the man also a bear so he appeals to kids as well!”

Marketing Manager: “Love it! Also I think we should pose him in a dramatic fashion to show he’s active.. not a couch potato”

Brand Manager: “How about we get some famous photographer to pose the model for us? Someone who works with lots of buff models… like that Mapplethorpe guy?”

Advertising Agency: “Never heard of him… but sure!”

Four weeks later.

Graphic Designer: “Let me get this straight… you want me to illustrate a gay bear licking his lips and stroking a bottle of orange drink. And then put that bear next to a product with a name that looks a lot like the word for female¬†genitalia?”

Advertising Agency: “Just do your job.”

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2 Responses to “Marketers in Europe use homo-erotic bear to push orange flavoured drink.”

  1. Friday I’m in Love -February 27 2009 | Fish nor Fowl Says:

    […] uhm . . . […]

  2. People still calling Orangina spots ad’s the worst ever. « Big Ideas from a Small World Says:

    […] Ryan Thomas on March 8th, 2009 Blog SuperPunch had this linked this morning: “Possibly the worst ad for a carbonated beverage, […]

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